Best selling experience gifts 2023

Best-selling Christmas experience gifts in the UK

As the festive season gathers pace, we take a look at our best-selling Christmas experience gifts in the UK – and make predictions for the most popular Christmas experience gifts of 2023.

As one of the longest-established activity gift voucher companies in the UK, we have data going back as far as 1996, when we started selling flying lesson gift vouchers. Now with over 1000 different experiences, activities and gifts on our books, we have gathered data on the best sellers from 2017 to 2022.

Into The Blue Christmas Best Sellers from 2017 to 2022

YearNo1 Best Selling Xmas ExperienceNo2 Best Selling Xmas ExperienceNo3 Best Selling Xmas Experience
2022First Drive Lessons60min Trial Flying LessonSteam Train Experiences
2021First Drive LessonsSegway AdventuresO2 Experiences
2020First Drive LessonsO2 ExperiencesSegway Adventures
2019First Drive LessonsO2 ExperiencesSegway Adventures
2018First Drive LessonsO2 ExperiencesIndoor Skydiving Flights
2017First Drive LessonsIndoor Skydiving FlightsCar Drifting Sessions

The best-selling Christmas experience gifts explained

Chart-topping first drive lessons for Christmas

Topping our Xmas best-seller chart every year since 2017, first drive lessons are our most popular Christmas experience ever. Giving youngsters between the ages of 14 and 17 years a head start in driving, lessons are available at private venues all around the UK. Parents, closely followed by grandparents, are the biggest purchasers of the chart-topping driving activities for kids.

Best selling christmas gift since 2017 - first drive lessons for youngsters
First drive lessons – the Into The Blue best-selling Christmas gift since 2017!

Popular high-thrills presents for Noel

Proving that Brits are a nation of high-flyers, flying lessons have flown straight into the number two spot for 2022. Not far behind are steam train experiences. From driving and footplate sessions, to dining and events, visits to heritage railways in the UK are on the way back up!

Previously, the perennial daredevil Xmas present favourite was the O2 experience. Guests will literally climb up and over the roof of the iconic O2 arena in London. With various add-ons available (from overnight stays, indoor skydiving and dining options), the O2 is a winner, especially for couples.

Segway adventures – ideal stocking fillers

After landing the third spot for two years running, Segwaying finished in second place in our rundown of most popular Christmas gifts for 2021. Segway vouchers narrowly missed out in the Top 3 in 2022 (coming in 4th position). With so many locations around the UK, you’re never very far from a place where you can have fun on these gyroscopic personal transporters.

Predictions for the best-selling Christmas experience gifts for the 2023 festive season

The Into The Blue 2023 Christmas Shop has been open since the beginning of November. Early indications show the top five Christmas experiences for the 2023 gifting season will be:

  1. First drive (for a record seventh year running)
  2. Flying lessons 
  3. Steam train dining experiences
  4. Indoor skydiving
  5. Blacksmith experiences

During this Christmas 2023 shopping period, all Into The Blue gift vouchers will be dated until the 26th December 2024, giving you at least 12-months validity. 

Into The Blue also gives you:

  • 365-day exchange policy
  • Order before 4pm weekdays for same day voucher dispatch
  • Packaging options (including FREE instant E-Vouchers)
  • 14-day standard returns policy


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