Best-selling Christmas experience gifts in the UK
The 2025 Into The Blue Christmas Experience Gift Shop has been open since the start of September, so as the festive season gathers pace, we take a look at our best-selling Christmas experience gifts and make predictions for the most popular Christmas experience gifts of the forthcoming 2025 festive season.
As one of the longest-established activity gift voucher companies in the UK, we have info going back as far as 1996, when we started selling flying lesson gift vouchers.
Now with over 1000 different experiences, activities and gifts on our books, we have gathered data on the Christmas best sellers from 2017 to 2024.
Into The Blue Christmas Best Sellers from 2017 to 2024
| Year | No1 Best Selling Xmas Experience | No2 Best Selling Xmas Experience | No3 Best Selling Xmas Experience |
| 2024 | First Drive Lessons | 60min Trial Flying Lessons | Tandem Skydiving |
| 2023 | 60min Trial Flying Lesson | First Drive Lessons | Steam Train Experiences |
| 2022 | First Drive Lessons | 60min Trial Flying Lesson | Steam Train Experiences |
| 2021 | First Drive Lessons | Segway Adventures | O2 Experiences |
| 2020 | First Drive Lessons | O2 Experiences | Segway Adventures |
| 2019 | First Drive Lessons | O2 Experiences | Segway Adventures |
| 2018 | First Drive Lessons | O2 Experiences | Indoor Skydiving Flights |
| 2017 | First Drive Lessons | Indoor Skydiving Flights | Car Drifting Sessions |
The best-selling Christmas experience gifts explained
Accelerating back to the top of the Christmas charts !
Having topped our Xmas best-seller chart every year from 2017 to 2022, there was a bit of a stall in 2023, but first drive lessons came back as our top seller for Christmas 2024!
Giving youngsters between the ages of 14 and 17 years a head start in driving, lessons are available at private venues all around the UK. Parents, closely followed by grandparents, are the biggest purchasers of the chart-topping driving activities for kids.
Flying lessons still cruising
Proving that Brits are a nation of high-flyers, flying lessons flew straight into the number two spot in 2022 and after successfully climbing to the top spot in 2023, they are now cruising in second place. It’ll be interesting to see what happens over the 2025 Christmas gift buying season for trial flying lesson vouchers.
Freefalling into third place
Well this one took us by surprise! Seems Into The Blue customers are proper daredevils, because tandem skydiving (and in particular at the Durham drop zone !) was our third most popular experience gift for Christmas 2024.
Of course, you need that no-fear attitude, but tandem skydives are actually quite accessible, with the training and the jump generally being done on one day. Ideal for adrenaline hunters!
Segway adventures – ideal stocking fillers
After landing the third spot for two years running, Segwaying finished in second place in our rundown of most popular Christmas gifts for 2021. Segway vouchers have since narrowly missed out on a top three spot (coming in 4th position each year).
With so many locations around the UK, you’re never very far from a place where you can have fun on these gyroscopic personal transporters.
Our perennial favourite categories
And if you’re wondering what sort of experience gift categories lead the pack, our Product guru tells us that Flying Lessons are by far the most popular, followed by Flight Simulators and Train Dining experiences.
Predictions for the best-selling Christmas experience gifts for the 2025 festive season
Early indications show the top five Christmas experiences for the 2025 gifting season will be:
During this Christmas 2025 shopping period, all Into The Blue gift vouchers will be dated until the 26th December 2026, giving you at least 12-months validity.
Into The Blue also gives you:
- 365-day exchange policy
- Order before 4pm weekdays for same day voucher dispatch
- Packaging options (including FREE instant E-Vouchers)
- 14-day standard returns policy
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Visit our 2025 Christmas Gift Shop now !
